But I'm on line, isn't that enough...

Getting your site on the internet is just the beginning. In order for people to know you are on the net you must advertise. Advertising your site is accomplished in various ways, mainly by registering with search engines and internet directories, and banner campaigns. There are hundreds of search engines available. Registering is a time consuming task but a very important one which must be done. Apex Wordout offers this service as a stand-alone or included as part of packaged web design services.

Customers on the Internet...

In Internet Marketing, understanding and applying the technology comprises only a small percentage of the larger picture. You must understand your customer in terms of the Internet. Your customer takes on a different set of behaviors when viewing your web site than they exhibit when viewing your printed brochure or catalog. While you do not need to totally abandon what you know about your customer from your traditional marketing efforts, you must be willing and able to apply a new set of definitions to that same customer when they use the Internet. It is vitally important to refrain from applying the same type of promotional content on the Internet that you used in print, television or radio. Not only is doing so out of alignment with the Internet-based customer, it is a tremendous waste of Internet capability.

The goals of Internet marketing are the same as in traditional marketing - win and retain customer. But, the key is to separate traditional marketing thinking from Internet marketing thinking. Marketing on the Internet is significantly different because the Internet arena is different than any other area of commerce we have known to date.

Additionally, being a relatively new medium, Internet Marketing Strategies are being tested and refined daily. That is the main reason for having a monthly Internet Marketing Plan on a full-time and permanent basis.

Your Internet marketing needs will vary depending upon your Internet objective, any past Internet marketing effort and the purpose for publicizing.

A web site by itself is useless...

Unless you can get people to your web site, you will be the only one enjoying your site. You would never dream of starting a business without letting people know you were open for business, right? The same holds true   for your web site.

You must make sure to always include your web address (URL) on all of your external advertisement. This includes business cards, letterhead, envelopes, newspaper ads or any other conventional form of advertising. Always try to make it as easy as possible for your potential customers to find you. Apex Wordout can produce all this literature for you, please refer to our Desktop Publishing Services.

...Why Outsource i-Marketing?

There's a pervasive myth among Web site managers that submitting your Web site to hundreds of search engines will result in thousands of new visitors. That's just not true.

When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches, or does your competition?

If you're listed but not within the first two or three pages of results, you lose, no matter how many engines you submitted your site to.

There are two obstacles to solving this problem. First you have to know the many techniques that will move you into a top 10 position. Then, once you learn how to achieve a top 10 search position, you have to monitor your progress - a crucial step, and it normally weeks of training and testing to do right.

Some people reported that they would spend close to 30 hours a week checking and improving their search positions. With Apex Wordout Internet Marketing, you don't need to invest countless hours to gain a competitive advantage!  We will roll out an effective and customized campaign designed to meet your specific goals and budget.

...Search Engines/Directories?

In order for visitors to find your site when doing searches on Search Engines and Directories you must be there.  That is not an automatic process when you "get online".  Your web site URL(s) must be submitted to these search engines and directories.

There are thousands of these directories, unlike most internet marketing services, we will not  try to sell you a package based on quantity, because when it get right down to it, approximately 95% of all directory referred hits will originate from one of the main 30-50 search engines or directories.

Among many other techniques and strategies our services include:

• Creating multiple and unique Gateway pages dedicated to each defined section of your site. These are encrypted with diverse meta tags/descriptions to reflect the content and target appropriate traffic.

• Monthly submission of all gateway pages to all major search engines/directories.The monthly submissions serve to improve positioning and keep ahead of new competition.

The top 10 search engines as of this date are (in no particular order):

Other services we will include (not limited to this list):

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It is not possible for us to explain on this web site all the marketing opportunities the internet has to offer.  If you are serious about getting results from your web site, we encourage you to contact us to schedule a phone or personal consultation.  In this one-hour consultation, we will discuss your business and how the internet improve your sales, exposure, creditability, client retention, customer service and any other related company goals.

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How to achieve Online Success at a Minimal cost?

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